B I O (L O G Y)
OUMERE began with a passion for science and skin care, and the need for a skin care renaissance.
Wendy Ouriel began OUMERE while earning her Masters of Science degree in cellular biology. Throughout her life she had perfect skin, and never experienced the skin maladies of her peers such as acne and skin sensitivity. Up until the age of 25
years, she had never used skin care other than a daily application of sunscreen, but her skin care regimen changed when she was persuaded to try high-end skin care for anti-aging purposes.
At first Wendy enjoyed the 'feel' and 'experience' of wearing luxury skin care. However, after using the products for a month, her skin went from glowing and youthful, to acne-laden and damaged. Throughout her teenage years she had never used facial cleansers, moisturizers, or serums, nor had she experienced one pimple, and at 25 right after using skin care she experienced acne and damaged, sensitive skin for the first time.
Having never experienced acne before, Wendy did what everyone with acne does: buy anti-acne skin care. The anti-acne skin care was gambling with her skin, sometimes it helped a little, but most of the time her skin was left worse for wear. And always, the products never did what they advertised. Wendy was looking for a cure, yet all the skin care industry offered was another product. Wendy's mistake was assuming the acne was her fault, and not the fault of the skin care industry.
Wendy's research while earning her degree included education in extracellular matrix biology. This piqued her interest in the biological mechanisms behind anti-aging at the same time that she was experiencing acne and damaged skin. She then began a side project to determine why her skin was sick.
Through her research, Wendy determined that the skin care she was using was the culprit. Every skin care product she researched, from the high-end department store brands, to the natural brands, to the anti-acne brands all contained skin damaging, age-accelerating agents. These agents—such as essential oils, fragrance, drying alcohols, and inflammatory oils—are present in almost all skin care, and they exist to make the product feel nice, smell nice, and look nice. None of which translates to skin care, but rather to marketability.
Wendy cured her skin by making her own skin care after extensive research on how to strengthen her skin through proper formulation. She felt the need to make her own skin care because she was jarred by the fact that all skin care either made skin issues worse, or merely treated a symptom. Wendy was determined to find a cure.
The OUMERE brand was born out of the need for a skin care renaissance, for true skin care that has only the most powerful, effective ingredients, and is formulated to bring your skin to health, regardless of its current state.
OUMERE's philosophy is one of pure anti-aging. OUMERE believes in real skin care. OUMERE believes in results, and is not concerned with a slick image or the gimmicky marketing that pervades the skin care industry. OUMERE believes that the power of its true anti-aging formulation speaks for itself.
The OUMERE approach is based on a foundation of scientific research, with only the purest, clinically effective ingredients going in each product.
OUMERE's serums, cleansers, and exfoliants are the result of meticulous experimentation, innovative protocol, and methodical procedure.
OUMERE believes in skin care that goes beyond anti-aging.
OUMERE believes in age-reversing biological skin care