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This is how Serum Bioluminelle is made

  If you ever wondered why your skin care once worked and then stopped, or just never worked at all, one of the reasons is because the product is stale. The product is stale because it was mass manufactured up to two years ago from ingredients that were purchased up to five years ago.  And if you ever wondered why a... More

6 Reasons why your skin is red and how to fix it

Skin redness is among the top skin concerns those who read the Mask of Vanity blog write in about, and for OUMERE customers, it is one of the top issues they want fixed with their skin.  The reason why skin gets red is because you have blood in your body, and blood is red. But what causes the blood to... More

Ten million labels, one formula.

From celebrity skin care brands, doctor skin care brands, influencer skin care brands and everything in between, the label may be different but it is all the same formula. Welcome to the world of private label skin care. More

Sheet masks are unsanitary and unsustainable

    The skin care industry is hypocritical. Brands claim their products are "non-toxic" yet contain cytotoxic essential oils. Brands claim that they are "clean beauty", yet house their skin care in unwashed, unsanitary, plastic-leeching bottles. And brands now claim that they are eco-friendly and sustainable yet create metric tons of plastic waste, environmental toxins and pollutants from the mass production... More

How fillers make you look older and cause you to age faster

People don't look the same anymore. And I am not referring to how people who live today don't look like people who lived in the 1500s. I am referring to how different people look now compared to 10 years ago. There is a disturbing trend of body mutilation that is seeping into our population and it is becoming accepted as... More

The Truth About Clinical Testing

Skin care clinical testing is unscientific. A marketing ploy. And a scam.    In the early days of commercial skin care, the skin care product was sold largely in part to the pretty packaging, the elegant store it was sold in, and through ad campaigns with big logos and beautiful models showing off the product.   Today’s commercial skin care... More


A few months ago I was interviewed for an important skincare article to be published in a major magazine. I won’t say which magazine but if the woman who wrote To Kill a Mockingbird owned a Turkish marketplace, she might call it this. The article was an extensive exposé on hyaluronic acid’s drying and damaging effect in skin, how it... More

The Top 10 Oils You Need in Your Skin Care NOW (and which ones to avoid)

Oils are as trendy as shoes or handbags, and every season a new oil emerges as the next holy grail. I love oils, they feel great on the skin, provide a natural, dewy glow, and are packed with vitamins, minerals, and antioxidants. The problem is that not all oils are created equal. Just because Argan, olive, or coconut oil is... More

A Quick Word of Caution About Those Jade Rollers

There isn't much new in the world of skin care, so when something different arises that allows us to "spice up" our routine, we need to have the discerning ability to delineate between helpful product and marketing gimmick. Jade rollers are an applicator tool to help spread skin care products without tugging on your face, or transferring the bacteria from... More


ASK A SKIN CARE BIOLOGIST Ask a Skin Care Biologist is a recurring Bioluminescence post where OUMERE's CEO and CSO, Wendy Ouriel, M.S., answers your skin care questions. Wendy is a cellular biologist with expertise in cellular aging, extracellular matrix biology and the biology of skin care. QUESTION: WHY IS WATER IRRITATING TO THE SKIN? - Carrie L. It’s a... More

The Ultimate Skin Care Credibility Guide

Part 1: Consider the Source Marie and Pierre Curie. The Ultimate Skin Care Credibility Guide is going to be a multi-part series on the Bioluminescence Blog where I will explore, discuss and investigate the legitimacy of skin care information. I know that the root and propagation of most modern skin disease originated from an ocean of misinformation freely available on... More

The McDonald's Effect: Skin Care Trickery

The skin care industry can be summed up in a metaphor: It is 1970, and you live in a house that was built 50+ years ago. The house has asbestos in the drywall and walls coated in lead paint. You read an article in the Times written by a scientist who founded a company that sells asbestos-free drywall. He states that from... More

How to Pick Out and Apply Sunscreen for your Face

Picking out the right sunscreen for your face is not only important for preventing sunburns, it is also one of your most powerful tools against sun-induced aging. Wearing sunscreen everyday is one of the most effective anti-aging measures in your skin care regimen, therefore it is imperative that you pick out the right sunscreen, and apply it properly. Step 1:... More

The 10 Ways Microneedling Destroyed Your Skin, As Reported By You

Microneedling is among the most dangerous skin care fad I have seen in a long time. By far. There is nothing safe, scientific or sane about stabbing needles into your skin for the sake of skin improvement. It is neither sanitary or smart and it is completely devoid of scientific merit.   When I wrote of the dangers of microneedling/ dermarolling some... More

The 10 Ways Vitamin C Serums Destroyed Your Skin, as Reported by You

OUMERE doesn’t make a vitamin C serum because I have found through my own research and observation, that vitamin C serums are destructive to the skin. Vitamin C serums are commonplace in skin care, yet they are a product whose foundation is based upon scientific illiteracy and marketing gimmick.   I believe that only those who do not understand biology, and who... More

DIY Skin Care: A Recipe for Disaster

by Wendy Ouriel   Aspirin is easy to make. The ingredients are cheap and everything you need to make aspirin can be bought online. If you're one of the millions who take it everyday you can save thousands by making it yourself. And if you make your own aspirin you are going to do it wrong and make yourself sick.  The... More

The OUMERE Sunscreen is Coming: Part 1

We get a lot of requests for the next product to add to the OUMERE line: lip balm, body wash, shampoo. But there is one request that stands out above them all, and that is for a sunscreen. And it is no surprise that there is a need for a new sunscreen on the market, chemical sunscreens are destroying the environment,... More

Part 2: Hyaluronic Acid vs. Vaseline. One hydrated the skin, the other dried it out. Can you guess which one?

Introduction  In this study I looked at the effects of hyaluronic acid serums on skin dryness. The inspiration for this study were the following observations: Hyaluronic acid forms a gel when in contact with water because it pulls water from its environment Hyaluronic acid is not able to penetrate the epidermis once this gel is formed, and therefore sits on the... More

Part 1: Hyaluronic Acid vs. Vaseline. One hydrated the skin, the other dried it out. Can you guess which one?

A Formula Correction   When Serum Bioluminelle was first released it contained every ingredient that it has now, except for one: Hyaluronic acid.   Bioluminelle’s nascent formula included hyaluronic acid because I wanted to mimic the skin’s extracellular matrix components into a serum. The ECM contains many components needed for youthful skin. Among them are  elastin protein, which is included... More


I watch a movie every day, but I haven’t seen a new movie in close to a year. It takes a substantial mental effort for me to devote 2 hours to a movie that I haven’t seen before because I don’t like giving new things a chance, especially something that requires my undivided attention for a prolonged period (and may... More

The Biological Nonsense Which is Vampire Facials, 7 Rules for Your Makeup, and Whether or Not a Serum Can Cause a Skin Purge. Ask A Skin Care Biologist

Ask a Skin Care Biologist is a recurring Bioluminescence post where OUMERE's CEO and CSO, Wendy Ouriel, M.S., answers your skin care questions. Wendy is a cellular biologist with expertise in cellular aging, extracellular matrix biology and the biology of skin care.       Question: I work in an esthetician's office and a lot of people have been asking about... More

We are going green. This is how we are doing it. And how you can make a change too.

There is no denying it: There is a global pollution crisis. It began during the Industrial Revolution with toxic emissions released into the air. Then it moved onto the carbon emissions from motor vehicles in cities. Now, it is plastics.  Plastics are everywhere: From the ocean to our food. Every day at least one million tons (2,000,000,000lbs ) of plastic is produced,... More

Your Doctor is Wrong and You Probably Don’t Have Rosacea

Powell, F. C. (2005)   Am I the patient or the doctor?   I go to the dermatologist once a year for a skin cancer screening, and it is the only thing I go to a dermatologist for. I had just come from the gym so naturally my cheeks were a little pink. The dermatologist was just about done, all... More


A short while ago I went out for some late night archery practice in a wooded area. After an hour or two I felt drowsy and thought I would 'rest my eyes' for about 10 minutes, so I lied down to take a quick nap. Well 10 minutes turned into dawn and I woke up with bug bites all over my... More

The Meat in Your Diet Can Cause Eczema

A friend of mine had eczema for many years. The pain during a flare-up was debilitating and made any movement painful.  What was even worse is that every medication, remedy and treatment either did nothing or made things worse. Those with eczema have usually tried everything to no avail. There is currently no cure.   For those unfamiliar, eczema (or... More

The 5 Things That Older People With Young Skin Have in Common

  One of the questions everyone asks either via e-mail or when I do a formal or informal skin care talk is: Other than skin care, what can I do to look younger? And, believe it or not, the things that we need to do or not do to stay looking young are not always intuitive. Some are obvious, such... More

The Scientific Papers Supporting Vitamin C Serum's Skin Benefits are Flawed

Vitamin C (ascorbic acid) in polarized light. At OUMERE Labs™ we spend half our time on skin care. The other half is spent on age-reversing biological research. And in the months since the Vitamin C article was published I have been working on gathering additional support for my hypothesis that the widely regarded ingredient does more harm than good. One... More

Fools Gold: Dermatologist-made skin care

One specific type of data that I have OUMERE’s customer service team to report to me weekly is what brought new customers to us. The majority of new customers come to OUMERE for one of five things:   They are looking to prevent or reverse aging, but their skin is otherwise healthy or normal Their current skin care isn’t working... More

The Biology of Aging

Aging shouldn’t be viewed as a negative consequence of being alive, after all, it means you have been fortunate enough to make it this far. With that said, the best way to celebrate aging is to do so gracefully, and for that to happen, it is paramount to understand how and why we age. Aging Begins Within Our Cells Aging... More

How Dermarolling Causes Collagen Breakdown, Premature Aging, and Possibly Cancer

If I had a dollar for every time I was asked whether or not dermarolling/micro-needling was beneficial to skin, I would have enough money to buy that Hitachi transmission electron microscope I have had my eye on. If you’re in a hurry, the answer is: no. Dermarolling is dangerous and has no skin benefit. If you have time to read... More

Pollution Ages Your Skin. This is How to Protect Yourself

Depending on where you live, air pollution has either gotten better or it has gotten worse.   If you live in London, the air quality is much better than it was during the industrial revolution, in which the air, blackened from pollution, altered the moth population.  White (peppered) moths, who were the predominant phenotype prior to the industrial revolution, declined... More


BITCOIN AND A SILICON VALLEY STARTUP   In 2012 I made a strange phone call. The day prior I was talking to a friend who is eccentric and furtive with his ideas. He said that the world’s commerce will one day be run solely by internet money, which will be so rare that 1 unit of currency will be worth... More

How Bad Skin Care Gave Me Acne and Inspired Me to Start My Own Skin Care Company

The skin care industry is ironic. If I were an alien from outer space who understood English language, but knew nothing of humankind, its behavior, or its customs, I would assume that the term "skin care" would imply taking care of skin. You know, making it healthier. You could imagine my surprise if I learned that skin care usually makes... More

Daily Chemical Exfoliation is an Anti-aging Superstar

In my last post I discussed how stem cell skin care is a pseudo fountain of youth that's an ineffective anti-ager and potential health hazard. Also, in another recent post I explored my journey to making UV-damage reversing skin care because UV-damage leads to aging, so reversing UV damage is a logical anti-aging maneuver. However, achieving and maintaining healthy, youthful... More

Adult Acne is a Modern Woman's Problem

Acne is not a modern phenomenon. Teenage acne has existed for as long as teenagers, and has been documented in ancient Roman, Greek, and Indian cultures (to name a few). Regardless of what year we are in or what culture we find ourselves to be apart of, teenagers experience a surge of hormones that drive development. Most notably, particular hormones... More

Stem Cells in Skin Care: Fountain of Youth Or Marketing Gimmick?

A literal fountain of youth in biological terms would be stem cells because stem cells do not age, they replicate indefinitely, and can replace your old cells. However, "stem cell" skin care does not receive my designation as “fountain of youth in a bottle” because it is nothing more than a marketing gimmick. Stem cell serums are snake oil, and... More