I began conducting skin consultations several years ago. Although every person is different, one complaint always rises to the top:
They bought skincare from a department store, at a doctors office, from an influencer’s line, or a drugstore. At first, their skin looked great. Then the products stopped working. Eventually, their skin began to deteriorate—often with conditions they never had before.
When I started using skincare myself over a decade ago, I experienced the same thing. I bought the most raved-about brands. My skin glowed briefly. Then it plateaued. Then it declined. And it kept getting worse until I was forced to make my own products to fix it. That led to the creation of OUMERE. Since then, I’ve never had a skin issue again.
So why does this happen to nearly everyone using mainstream skincare?
The Skincare Plateau
This phenomenon is far more common than people realize. It’s not because your skin “got used to it.” It’s not that you need stronger products or more actives.
Your skin is just trying to defend itself from the damage.
Most of what’s marketed as skincare today isn’t based on science its just a targeted research project on consumer psychology. It’s not skin care. It’s sales.
These products are designed to feel like they’re doing something: tingling, peeling, tightening. But these sensations are usually signs of cellular stress or breakdown. And then it is the beginning of the end: the skincare plateau begins.
The bad advice is always one of these:
“Switch it up.”
“Go stronger.”
“Add more retinol.”
“Cleanse multiple times per day”
“Try a different vitamin C.”
This kind of thinking is a simplistic approach to a highly complex biological system. It’s what happens when the conversation is dominated by unqualified influencers and talking profiles on TikTok and Instagram—people whose authority is crowd-sourced rather than earned.
And no, dermatologists are not automatically experts in skin care. They’re trained in diagnosing disease and prescribing medication—not in maintaining skin health. If they were, they wouldn’t sell their own branded skincare lines filled with fragrance, alkaline cleansers, and other barrier-damaging formulas.
The Evolution Analogy
Telling someone to use stronger products because their skin has “adapted” is as flawed as saying:
“If humans evolved from apes, why are there still apes?”
This misunderstanding reflects a fundamental lack of knowledge about biology and applies a simpletons hubristic view of a topic they don't understand. Humans did not evolve from modern apes—we share a common ancestor. The same way you and your cousin didn’t come from each other, but from the same grandparents.
In evolutionary biology, this concept is called divergent evolution—a process where related species evolve in different directions from a shared lineage. It doesn’t erase the ancestor. It builds from it.
I hate to break it to the charlatans who don't have an education in biology, but pretend to: Your skin doesn’t “build immunity” to skincare actives like vitamin C or retinol. What’s happening isn’t resistance—it’s injury. It's inflammation. It's barrier collapse. And your skin can no longer keep up.
My Take on What is Happening: A Cellular Breakdown
Skin is an organ with a biological balance call homeostasis. When you overwhelm with bad exfoliants, stripping cleansers, hyaluronic acid, or vitamin C you are screwing up that balance. Its possible to do permanent damage from this.
Instead of renewal, your skin enters a state of subclinical inflammation. You may not see redness or feel irritation, but deep down, your skin barrier is compromised. This weakens collagen production, slows healing, and dulls your overall appearance—even with “active” ingredients.
This is especially common with routines stacked with:
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High-percentage L-ascorbic acid (often unstable)
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Retinols
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Glycolic-acid containing exfoliants and physical scrubs
The Barrier You Didn’t Know You Broke
A lot of people come to Oumere asking "what can I do to fix my skin barrier?"
Real recovery requires minimalism—not marketing. It means using products formulated to complement the biology of your skin, not fight against it. It means stepping away from trend-driven formulas and back toward what your skin was designed to do: repair itself.
No one is talking about it for one reason
Hype brands depend on your confusion. Its a goal to have you feel lost, like you do not know who to trust and to go for a product that one (paid) person swears by.
If you eat broccoli every day, there’s no need to “cycle” it with cheesecake to keep your body in balance. Eating cheesecake doesn’t create health, it creates stress, particularly on your pancreas and metabolic system. When you return to healthy food afterward, you're not enhancing your wellness—you’re simply repairing damage. The illusion is that this fluctuation created balance. In reality, you caused harm, reversed it, and mistook that cycle for progress. The truth is, you should have never introduced the harm in the first place.
A product that actually works long-term doesn’t require replacement every season or repackaging every month.
At OUMERE, I formulate based on cellular biology which is my background. My protocols are designed to work with the skin and not against it. When you stop attacking your skin and start supporting its natural function, you no longer need to chase the next trend. I’ve never had a customer tell me OUMERE stopped working. Instead, they stop searching. They found what works, and they’re finally able to move on with skin that’s healthy, stable, and no longer in recovery from the latest round of marketing hype.
A Quiet Evolution
OUMERE doesn’t release new formulas to stay relevant. We don’t follow trends, seasonal themes, or influencer cycles. When a change is made, it’s because the formulation became better—more precise, more potent, more aligned with biology. There is no marketing calendar here, only refinement. That’s why OUMERE customers don’t experience the decline others do. Their skin stays consistent. Stable. Exceptional. When skincare is built for performance, there’s no need to announce improvement—it’s simply understood.
The July release of OUMERE introduces a higher quality source for our oils and peptides and an improves extraction process for the Broccoli sprout extract I make in the Oumere Palm beach facility. It is a launch I am excited about after testing the new products personally and have seen very nice results.